{"id":979,"date":"2015-07-27T23:12:50","date_gmt":"2015-07-27T21:12:50","guid":{"rendered":"http:\/\/www.peporiol.com\/?p=979"},"modified":"2016-01-04T10:42:21","modified_gmt":"2016-01-04T09:42:21","slug":"750-aniversari-de-la-paeria-de-lleida","status":"publish","type":"post","link":"http:\/\/www.peporiol.com\/?p=979","title":{"rendered":"750 ANIVERSARI DE LA PAERIA DE LLEIDA"},"content":{"rendered":"<p><a href=\"http:\/\/www.paeria.es\/cat\/\" target=\"_blank\">PAERIA DE LLEIDA<\/a><\/p>\n<p>IMATGES ANIMADES<\/p>\n<p>per a una hist\u00f2ria econ\u00f2mica de Lleida<\/p>\n<p>Explicar 750 anys de l\u2019evoluci\u00f3 econ\u00f2mica de Lleida en 9 minuts i sense imatges de refer\u00e8ncia, pot arribar a ser una feina igualment d\u2019apassionant que feixuga. D\u2019entrada la limitaci\u00f3 del temps va portar a l\u2019equip a plantejar la recreaci\u00f3 hist\u00f2rica en base a grans conceptes i seleccionar nom\u00e9s aquells que m\u00e9s influ\u00e8ncia han tingut en el desenvolupament de l\u2019economia lleidatana. No hem entrat en detalls sin\u00f3 que l\u2019enfocament general ha estat totalment transversal, pensant en un p\u00fablic destinatari el m\u00e9s obert possible i plantejant la historia amb un llenguatge fresc, \u00e0gil i proper a l\u2019entreteniment.<\/p>\n<p>La manca de material gr\u00e0fic ens obligava a una reconstrucci\u00f3, per\u00f2 pressupost\u00e0riament equilibrada. Finalment, cercant aquest equilibri de recursos, vam apostar per \u201cdonar moviment a reconstruccions\u201d fetes amb dibuixos d\u2019en Josep Maria Cazares. L\u2019engany visual just perqu\u00e8 l\u2019espectador estigui entretingut mentre assoleix una visi\u00f3 general dels fets que van marcar aquests \u00faltims 750 anys de la ciutat de Lleida.<\/p>\n<p>Si alguna cosa uneix les generacions avui en dia, \u00e9s el c\u00f2mic, amb els seus canvis d\u2019estil, per\u00f2 amb una narrativa s\u00f2lida i molt propera a l\u2019audiovisual. Ens hem servit d\u2019aquest llenguatge per mostrar m\u00e9s que per explicar. Aquesta \u00e9s l\u2019aposta que hem fet amb la Regidoria de Promoci\u00f3 Econ\u00f2mica. Una aposta que en realitat no consisteix en un canvi de llenguatge, ni tan sols \u00e9s una novetat, sin\u00f3 en l\u2019assoliment d\u2019una forma d\u2019explicar conceptes institucionals creient i esperant que sigui m\u00e9s atractiva.<\/p>\n<p><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/LRS7uuIMdd8?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n\r\n\t<div class=\"slideshow_container slideshow_container_style-light\" style=\"height: 640px; \" data-slideshow-id=\"526\" data-style-name=\"style-light\" data-style-version=\"2.3.1\" >\r\n\r\n\t\t\t\t\t<div class=\"slideshow_loading_icon\"><\/div>\r\n\t\t\r\n\t\t<div class=\"slideshow_content\" style=\"display: none;\">\r\n\r\n\t\t\t<div class=\"slideshow_view\">\r\n\t\t\t\t<div class=\"slideshow_slide slideshow_slide_image\">\r\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"http:\/\/www.peporiol.com\/wp-content\/uploads\/vlcsnap-00009.png\" alt=\"vlcsnap-00009\" width=\"1920\" height=\"1080\" \/>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"slideshow_description_box slideshow_transparent\">\r\n\t\t\t\t\t\t<div class=\"slideshow_title\">vlcsnap-00009<\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<div style=\"clear: both;\"><\/div><\/div><div class=\"slideshow_view\">\r\n\t\t\t\t<div class=\"slideshow_slide slideshow_slide_image\">\r\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"http:\/\/www.peporiol.com\/wp-content\/uploads\/vlcsnap-00008.png\" alt=\"vlcsnap-00008\" width=\"1920\" height=\"1080\" \/>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"slideshow_description_box slideshow_transparent\">\r\n\t\t\t\t\t\t<div class=\"slideshow_title\">vlcsnap-00008<\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<div style=\"clear: both;\"><\/div><\/div><div class=\"slideshow_view\">\r\n\t\t\t\t<div class=\"slideshow_slide slideshow_slide_image\">\r\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"http:\/\/www.peporiol.com\/wp-content\/uploads\/vlcsnap-00006.png\" alt=\"vlcsnap-00006\" width=\"1920\" height=\"1080\" \/>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"slideshow_description_box slideshow_transparent\">\r\n\t\t\t\t\t\t<div class=\"slideshow_title\">vlcsnap-00006<\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<div style=\"clear: both;\"><\/div><\/div><div class=\"slideshow_view\">\r\n\t\t\t\t<div class=\"slideshow_slide slideshow_slide_image\">\r\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"http:\/\/www.peporiol.com\/wp-content\/uploads\/vlcsnap-00005.png\" alt=\"vlcsnap-00005\" width=\"1920\" height=\"1080\" \/>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"slideshow_description_box slideshow_transparent\">\r\n\t\t\t\t\t\t<div class=\"slideshow_title\">vlcsnap-00005<\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<div style=\"clear: both;\"><\/div><\/div><div class=\"slideshow_view\">\r\n\t\t\t\t<div class=\"slideshow_slide slideshow_slide_image\">\r\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"http:\/\/www.peporiol.com\/wp-content\/uploads\/vlcsnap-00004.png\" alt=\"vlcsnap-00004\" width=\"1920\" height=\"1080\" \/>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"slideshow_description_box slideshow_transparent\">\r\n\t\t\t\t\t\t<div class=\"slideshow_title\">vlcsnap-00004<\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<div style=\"clear: both;\"><\/div><\/div><div class=\"slideshow_view\">\r\n\t\t\t\t<div class=\"slideshow_slide slideshow_slide_image\">\r\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"http:\/\/www.peporiol.com\/wp-content\/uploads\/vlcsnap-00003.png\" alt=\"vlcsnap-00003\" width=\"1920\" height=\"1080\" \/>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"slideshow_description_box slideshow_transparent\">\r\n\t\t\t\t\t\t<div class=\"slideshow_title\">vlcsnap-00003<\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<div style=\"clear: both;\"><\/div><\/div><div class=\"slideshow_view\">\r\n\t\t\t\t<div class=\"slideshow_slide slideshow_slide_image\">\r\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"http:\/\/www.peporiol.com\/wp-content\/uploads\/vlcsnap-00002.png\" alt=\"vlcsnap-00002\" width=\"1920\" height=\"1080\" \/>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"slideshow_description_box slideshow_transparent\">\r\n\t\t\t\t\t\t<div class=\"slideshow_title\">vlcsnap-00002<\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<div style=\"clear: both;\"><\/div><\/div><div class=\"slideshow_view\">\r\n\t\t\t\t<div class=\"slideshow_slide slideshow_slide_image\">\r\n\t\t\t\t\t\t\t\t\t\t\t<img src=\"http:\/\/www.peporiol.com\/wp-content\/uploads\/vlcsnap-00001.png\" alt=\"vlcsnap-00001\" width=\"1920\" height=\"1080\" \/>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"slideshow_description_box slideshow_transparent\">\r\n\t\t\t\t\t\t<div class=\"slideshow_title\">vlcsnap-00001<\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<div style=\"clear: both;\"><\/div><\/div>\r\n\t\t<\/div>\r\n\r\n\t\t<div class=\"slideshow_controlPanel slideshow_transparent\" style=\"display: none;\"><ul><li class=\"slideshow_togglePlay\" data-play-text=\"Reprodueix\" data-pause-text=\"Pausa\"><\/li><\/ul><\/div>\r\n\r\n\t\t<div class=\"slideshow_button slideshow_previous slideshow_transparent\" role=\"button\" data-previous-text=\"Anterior\" style=\"display: none;\"><\/div>\r\n\t\t<div class=\"slideshow_button slideshow_next slideshow_transparent\" role=\"button\" data-next-text=\"Seg\u00fcent\" style=\"display: none;\"><\/div>\r\n\r\n\t\t<div class=\"slideshow_pagination\" style=\"display: none;\" data-go-to-text=\"V\u00e9s a la diapositiva\"><div class=\"slideshow_pagination_center\"><\/div><\/div>\r\n\r\n\t\t<!-- WordPress Slideshow Version 2.3.1 -->\r\n\r\n\t\t\t<\/div>\r\n\r\n\n","protected":false},"excerpt":{"rendered":"<p>PAERIA DE LLEIDA IMATGES ANIMADES per a una hist\u00f2ria econ\u00f2mica de Lleida Explicar 750 anys de l\u2019evoluci\u00f3 econ\u00f2mica de Lleida en 9 minuts i sense imatges de refer\u00e8ncia, pot arribar a ser una feina igualment d\u2019apassionant que feixuga. D\u2019entrada la limitaci\u00f3 del temps va portar a l\u2019equip a plantejar la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[20,4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.peporiol.com\/index.php?rest_route=\/wp\/v2\/posts\/979"}],"collection":[{"href":"http:\/\/www.peporiol.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.peporiol.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.peporiol.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.peporiol.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=979"}],"version-history":[{"count":3,"href":"http:\/\/www.peporiol.com\/index.php?rest_route=\/wp\/v2\/posts\/979\/revisions"}],"predecessor-version":[{"id":1478,"href":"http:\/\/www.peporiol.com\/index.php?rest_route=\/wp\/v2\/posts\/979\/revisions\/1478"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.peporiol.com\/index.php?rest_route=\/wp\/v2\/media\/497"}],"wp:attachment":[{"href":"http:\/\/www.peporiol.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.peporiol.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=979"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.peporiol.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}